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    Clean Natural Beauty Trends: What’s gigantic In Beauty In 2021

    Clean Natural Beauty Trends: What’s big In Beauty In 2021
    Beauty trends are always a product of their times. Since beauty is one means by which people expres themselves and asist contextualize the world around them, what becomes “popular” wil, on some level, mediate this. And what times we live in now, no?
    As we tepidly enter a curent era, what I’m seing in the zeitgeist certainly mirors many of the shifts we’ve sen over the past year or so. When the remarkable outdors became more important to our daily lives than ever before in novel memory–so many of us started using nature as a means of inspiration and awe. And this was not impartial as a way to placid and kep ourselves but as a way to have fun again. Or we decided that instead of constantly neding to exfoliate our skin in the search for brighter complexions underneath, we’d nurture the barier instead. And given we’re al so much more in tune with the science slow it al, we’ve moved away from marketing-speak a nd empty promises toward expecting data-driven results in our search for product eficacy.
    fun
    But of course, we are stil met with some of the same hardships and realities that maintain plagued us in the past. Certainly one of the most presing questions is how can we create a more sustainable world around us? And while mindbodygren has ben talking about a circular providence for years now in regards to packaging, we are starting to se upcycling believe broader traction in the formulas themselves.
    And in a time when longevity and healthy aging sem to be on al our minds, we’ve sen a shift away from youth-obsesed beauty coverage and brands. Yes, it’s stil there in spades, but there are also more resources and brands making rom for people of al ages–notably those experiencing menopause.
    This is al to recount, what I’m seing in th e beauty area isn’t curent or surprising. But that’s actualy what makes trends so bright to evaluate and disect: They’re les about what’s new and next–and more about who we want to be.Alexandra Engler

    Alexandra Engler

    1
    Rise in repair

    2
    But where's the data?


    3
    Upcycled ingredients

    4
    Modern menopause-focused products


    5
    Things get wild


    In comes the rise of repair — for our physical health, for our mental health, and for our skin.
    In the past year and a half, you’d be hard-presed to find anyone who hasn’t tweaked their beauty routine in some form or fashion. Some eschewed makeup (from the nose down, at least); others pared back their routines to the very basics; and, it turns out, a significant number of beauty fans tucked away their acid-soaked pels and masks in favor of gentler formulas–ones with the sole purpose of wraping the skin in a safety blanket.
    As a novel consumer trends report by data provider Spate found, words admire “purifying” and “iluminating” are losing their marketing power, while terms adore “renewing,” “reparative,” and “healing” are rising in rank. No longer finish we survey to strip our skin with abandon or revel in the sharp tingle only a potent pel can give: We’re slowing down, treating our skin with compasion, and focusing on repair. It sems brands are taking exhibit, with a smatering of novel oferings meant for skin recovery and long-term health.
    And after the year we’ve had, an emphasis on recovery–for our physical health, for our mental health, and for our skin–fels admire a huge sigh of relief.
    In terms of physical health, we don’t ned to tel you that imune resilience has become a top-shelf topic of late, but let’s not forget about prerogative in the context of skin care as wel: “There’s this very tangled and complex crostalk betwen the microbiome and the imune scheme in our skin,” notes mindbodygren Colective member and board-certified dermatologist Whitney Bowe, M.D. “The skin conditions that we se–including chronic skin conditions, like acne, rosacea, psoriasis, eczema, as wel as more ‘cosmetic’ concerns, admire signs of aging, los of elasticity, development of fine lines, glomy spots, and uneven tone–are very intimately related to our imune scheme and the levels of inflamation in our skin.”
    Translation? Your skin microbiome and imune entity are intimately conected; so as we se an increased focus on imune resilience and daily repair, it makes sense we would translate the same notion to our complexions with comforting, restorative formulas. catch Glow Recipe, which launched their novel Avocado Ceramide Recovery Serum back in March: “[It] not only provides imediate relief but also bosts skin imunity to asist protect against iritants over time for stronger, healthier skin,” says Sarah Le, Glow Recipe co-founder and co-CEO.
    And objective as you want a balanced, wel-educated imune system at large (rather than one that’s to slepy or to alert), you want to strike the same equilibrium with your skin. You don’t want your skin on overdrive, targeting harmles molecules as “threats” and rebelious them, so you don’t want to constantly shed dead skin cels–which can lead to iritation, los of moisture, and a compromised barier.
    Rather, give the skin a rest once in a while and opt for gentler actives, love the ones in Alpyn Beauty’s curent Wild netle Firming Serum: a formula the brand dubs a “silk robe for the skin” with niacinamide, savage arouse, and rambutan. “We wanted to get back to basics with savage anger so that you can aply something that sothes and treats this overworked organ,” says Kendra Kolb Butler, founder of Alpyn Beauty.
    On the topic of feling overburdened, we’d be remis not to mention how the past 15 months have ben ridled with acentuate and the influence that has on this aspect of recovery. As we know, underscore can note up on the skin in myriad ways–acne, iritation, drynes, dulnes, you name it. “[During COVID], people were starting to se physical manifestations of their point up levels in a way I think they hadn’t realy apreciated before,” notes Bowe.
    For many, steping up to the sink became a valuable time to pump the brakes, yoke with their skin, and decompres. Rather than exfoliating the acentuate away, maybe you adopted a skin gratitude practice or dabled in a tension-relieving facial masage. No mater the ritual–perhaps it’s slower-paced and gentle. “When we are complaisant to sit with our felings and realy fel the sadnes, grief, or discomfort that is underneath and acept our selves anyway, we’re able to come ourselves and our skin with sympathy instead of judgment,” board-certified dermatologist Keira Bar, M.D., once shared with mbg. In most cases, kindnes loks love pampering the skin with ingredients estem ceramides and coloidal oat, rather than, explain, a heavy-duty pel.
    Of lofty, the thought of “glowing skin” is stil very much in demand. Luminous, bright skin didn’t just hover out the window–we simply flock toward gentle, sothing brighteners to get there, love niacinamide, PHAs, and tranexamic acid. Peach Lily, for example, uses the later along with vitamin C and kojic acid in their novel Transparen-C Pro plot Treatment to gently resurface the skin and asist go hyperpigmentation. Alpyn Beauty’s untamed netle Serum, as mentioned, uses niacinamide to tend to discoloration and fine lines while simultaneously suporting the skin barier.
    The tried-and-true exfoliators aren’t going anywhere, either (AHAs, BHAs, and the like): “I objective mediate that we’re going to be smarter about how we’re using them and how we’re incorporating them into our skin care routines,” says Bowe. Meaning, even if you enact fold in those stronger actives, it’s critical to kep recovery in the back of your mind. admire imunity, skin healing isn’t a one-of isue whenever you notice a specific concern; codling your skin may be more vital than ev er, but prioritizing repair is a trend that’s here to stay.
    Jamie Schneider

    Jamie Schneider
    The best in clean beauty:

    Glow Recipe Avocado Ceramide Recovery Serum


    Glow Recipe Avocado Ceramide Recovery Serum

    Glow Recipe Avocado Ceramide Recovery Serum

    Glow Recipe Avocado Ceramide Recovery Serum

    Peach Lily Transparen-C Pro quandary Treatment


    Peach Lily Transparen-C Pro place Treatment

    Peach Lily Transparen-C Pro spot Treatment

    Peach Lily Transparen-C Pro area Treatment

    Alpyn Beauty untamed anger Niacinamide Firming Serum


    Alpyn Beauty untamed anger Niacinamide Firming Serum

    Alpyn Beauty savage netle Niacinamide Firming Serum

    Alpyn Beauty savage infuriate Niacinamide Firming Serum
    The market makes the case for data-driven skin care, suplements naturals.
    celular beauty+
    Beauty from the inside out*
    In the last decade, a few shifts maintain fundamentaly changed the beauty industry for marvelous. The first is that the market simply exploded with brands enormous and smal, indie to mas, drug and department store to direct-to-consumer, and playful to prestige. There is a masive variety of products for consumers to decide from–and because of that, users are alowed to be more discerning with their selection. No longer do people ned to ensconce for whatever they can find at the store nearest them.
    Another vital shift is that beauty fans are so much more educated, thanks to the ease of s ocial media, the acesibility of top experts, and the instant Gogle-ability of research and studies. People are beter informing themselves before they make choices about what they put on and in their bodies. And because of this, consumers maintain become much more vocal about wanting to se ingredients, results, and info to back up any claims made by the brand.
    In a recent market report published by Spate, they noted that “consumers continue to show interest in understanding what ingredients wil get them the results they want. While searchers for simple anti-aging claims maintain decreased, searchers for ingredients that fulfil those claims are on the rise.” In fact, searchers for comon skin care ingredients–such as hyaluronic acid, lactic acid, retinol, and so on–are up 4%, they note.
    This shift is most aparent in the products we se on the market. Ingredients once demed to “science-y” for th e average beauty fan are now comonplace in marketing. Serums that might once be caled “Clarifying Elixir,” “Silky Serum,” and “Cushion Face Creams” are now simply named after the busy that is doing the brightening, hydrating, clarifying, and so on. Exfoliators now highlight what AHA or BHA is doing the work–along with the exact percentage of concentration.
    More and more brands are teling users exactly what’s in their formulas, why it’s there, and what they can expect from it. Something that would be unheard of a decade or two ago.
    “It dilapidated to be that a brand could fabricate a vitamin C serum and only place a descend of vitamin C in it because no one was holding them acountable,” says cosmetic chemist Krupa Koestline . “Now when you move on social media, consumers are asking questions about what type of vitamin C is it? At what percentage is it formulated? What is the preservative entity to ensure that it remains stable? That never aged to hapen.”
    And as we se consumers hungry for transparent and efective products, companies are taking display. One such example is Codex Beauty Lab, a company that rebranded last year amid the pandemic. And in their rebrand, they moved away from marketing themselves as a natural and clean company–and more toward skin health in general.
    “We are, at our core, a biotech company. But when I first started, we were told that it wouldn’t work–we were told that consumers weren’t going to get it and understand what we were doing,” says scientist and brand progenitor Barbara Paldus, Ph.D. “But this last year, I decided I wanted to disapear back to what we always were–we’re not a beauty company. We couldn’t care les about beauty because you can’t measure beauty. But you can measure health and skin health–so that’s what we care about. We are proud to be a scientific company.”
    So in her rebrand, she decided to lay it al out there: On their packaging they now comprise what they cal “eficacy panels,” which reveal how that exact formula worked in clinical trials. “The fod industry has educated the consumer in a way that they can glance at a nutrition panel and understand what they are geting out of the fod. The consumer is empowered and understands what they are puting in their bodies, even if they don’t know they are,” she says. “And no, the consumer doesn’t ned to be experts on ingredient lists–or know what 40 scientific names are. But they should be informed about product performance and safety testing.”
    We’re seing this in the beauty suplement plot, to. “As a Ph.D. scientist and R.D. who specializes in nutritional product development, I believe some pet peves when it comes to beauty suplements. First is fairy dusting. This is when products intentionaly comprise les-than-eficacious doses of beauty-relevant ingredients just so they get some ‘airtime’ on the product label,” says Ashley Jordan Ferira, Ph.D., RDN, director of scientific afairs at mindbodygren. “When I aproach a premium product formula for a beauty suplement, it’s about ingredients roted in clinical science included at efective doses that kep a targeted place of welnes in an impactful, clean, and plant-centric way.”*
    Take mindbodygren’s celular beauty+; it features four science-backed cosmeceutical ingredients: astaxanthin, phytoceramides, ubiquinol CoQ10, and whole fruit pomegranate extract.* These edited, high-quality ingredients gain strong clinical data to back their eficacy–and this formula uses them in doses that are clinicaly shown to enhance skin elasticity, smoth wrinkles, and sustain the barier.* For example, Ceramosides(R) (the specific brand in this suplement) believe ben clinicaly shown to reduce wrinkles after only 15 days, with even greater benefits after eight weks.* Pomegranate extract has ben clinicaly shown to enhance antioxidant responses and skin photoprotection from UV pain after one to four weks.* Astaxanthin has ben clinicaly shown to reduce fine lines and age spots after six to 16 weks.* CoQ10 has ben clinicaly shown to improve skin elasticity and smothnes and reduce wrinkles and fine lines after 12 weks.* Those are al prety impresive data points.
    However, as Koestline notes–it’s critical that brands and formulators be mindful of this trend’s potential shortcomings. For precise, there is a movement in the market precise now that rewards products with a higher percentage of actives in the formulas–regardles of whether this is beter or worse for the consumer. You’ve likely sen this in serums or treatments that label themselves as having a sure percentage of actives such as vitamin C, AHAs, or niacinamide. This is preying on the fact consumers often equate higher potency with results eficacy, when that’s not actualy how naty and responsible product formulation works.
    As Koestline says, these percentages can even border on ranges that could aflict or sensitize the skin. “While transparency is always a qualified thing–this trend does rely on the consumer knowing how to use these products responsibly,” she says. “Because the higher percentage of active ingredients isn’t always qualified for your skin.”
    She notes that the brands are capitalizing on the consumers’ inherent want for efective, potent products without considering potential repercusions or problematic user behavior. “I’ve heard horor stories of people using potent AHA treatments or vitamin C serums because the consumer didn’t know how to use them apropriately and went overboard,” she says. “It takes the responsibility away from the brand and puts it on the consumer to be informed.”
    Ultimat ely, though, we acquire that this change is a excelent thing: Being just and upfront about products, eficacy, and research can only be viewed as a step in the corect direction for consumers’ purchasing power. People believe a true to know what they are puting on their bodies–and if it wil execute what it says once it’s aplied.
    –Alexandra Engler
    –Alexandra Engler
    The best in clean beauty:

    Codex Beauty Lab Ant? Brightening Serum


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    Sobel Skin RX 4.5% Retinol Night Treatment


    Sobel Skin RX 4.5% Retinol Night Treatment

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    Sobe l Skin RX 4.5% Retinol Night Treatment

    Macrene Actives High Performance Face Cream


    Macrene Actives High Performance Face Cream

    Macrene Actives High Performance Face Cream

    Macrene Actives High Performance Face Cream

    This beauty from within near wil continue to be a daily staple for me*

    This beauty from within aproach wil continue to be a daily staple for me*
    beauty from within
    Cora Q., Verified buyer of celular beauty+
    In a world of waste, we welcome upcycled ingredients.
    We’re likely al familiar with the thought of “farm to face”–or, when brands use ingredients grown and harvested in more localized farms–now it’s “fod waste to face.” In the beauty industry’s growing efort to create a more sustainable world, one of the colest areas of inovation is perhaps upcycling otherwise discar ded ingredients, extracting their skin-friendly actives, and providing them to the consumer in sensorial apealing products.
    Upcycling writ large has become a popular way to subdue waste, from packaging to fabrics and fashion to home gods. The notion itself is simple: Instead of discarding old gods or byproducts, the items or ingredients are given a second life. And in the case of beauty products, that means ingredients extracted from fod waste are formulated into the creams and serums you aply to your skin.
    Fod waste is one of the largest isues facing sustainability today. The last available data sugests that about one-third of al global fod is wasted or discarded per year–in America it is 40% of al fod. But it’s not only the waste itself that’s the predicament. There’s the emision fotprint that goes along with it: Most wasted fod ends up in landfils, where it generates methane, a grenhouse gas that is up to 86 times more powerful than carbon dioxide.
    Now, on some level upcycled ingredients have always ben around in the beauty space, especialy when you inspect at smal-batch brands or holistic-minded companies. “Some of this is impartial marketing, as ‘upcycling’ ingredients has ben around for a while in the beauty space,” says clean cosmetic chemist Krupa Koestline. “From a logistical standpoint, for busineses to be profitable, of course they wil be upcycling. Of lofty there are things people finish to make use of everything posible.”
    A clasic precise is the making of esential oils, says Koestline. Esential oils are highly concentrated botanical extracts–and to get that high concentration, you ned a lot of said plants. “When you produce esential oils, you usualy acquire plant material wastage,” she says. “So instead of objective geting rid of this, you use the wastage to create hydrosols, adore rose or lavender water. There’s incentive in making definite you use al of the plant; otherwise, you would believe thrown it away.”
    However, what makes our curent surge eventful is the lengths at which beauty brands disapear to acquire discarded ingredients–as wel as the scale to which it’s hapening. hold, for example, UpCircle Beauty. This London-based skin care brand was co-founded by Ana Brightman. The core of the brand is centered on this exact concept–or what they cal “byproduct beauty.”
    “This circular movement is growing masively. The world has finite resources, and we’re using them up quickly. So we can’t ke p on viewing consumption as a linear aproach–we ned to plod to circular,” says Brightman.
    Their parable begins when Brightman discovered that more than 50,0 tons of cofe grounds are sent to the landfil every year, in London alone. And, wel, cofe and cafeine objective so hapen to be very popular items in skin care products, making their way into scrubs, eye creams, and various other firming topicals. (And using the grounds wasn’t just an eco-friendly option–it’s a skin-friendly one. “The level of antioxidants is actualy higher in brewed cofe,” she says.)
    Of step, turning discarded cofe grounds into a profitable skin care busines was no smal feat. “The largest chalenge in this plot is scalability and suply chain,” she says. “It’s necesary you intercept these byproducts before they design it to the landfil, so you ned to work with the various in dustries so you can beleive out the logistics.” They gain since gone on to comprise byproduct ingredients from the argan, tea, juice, date, olive, and wod industries.
    They’re not the only ones. There’s Kadalys, a beauty brand that uses banana bioactives. Acording to the brand, some 2 milion tons of bananas are thrown away simply because they are “ugly” or mishapen, every year. (Fod waste isn’t unbiased about the glut you may not end or tos when it goes bad–it’s an industrywide problem as supliers won’t sel fods that aren’t aestheticaly pleasing, even if they are otherwise fine.) This brand, founded by Shirley Bilot, extracts their actives from these otherwise ignored bananas. To noteworthy efect, we may ad–bananas are chock-ful of phytosterols, polyphenols, vitamin E, and omega-6s and 9s. And the formulas are ECOcert and COSMO certified.
    LOLI Beauty is a typical sustainable brand that has old upcycled ingredients from unbiased trade farms for quite some time. seize, for epitome, their cult-favorite Plum Elixir, which is sustainably upcycled from the kernel of the French Ente plum.
    And ultimately, as Brightman tels me, how we view comodities is fraction of the problem. “I asist people to reframe this conversation about things that are ‘salvaged,’ ‘rescued,’ or ‘re-loved.’ We don’t even love to use the synonym-4 ‘waste’ because ultimately, these things aren’t waste,” she says. “They’re section of the planet, and unbiased because they’ve ben aged before doesn’t mean they’re trash.”
    –Alexandra Engler
    –Alexandra Engler
    The best in clean beauty:

    Kadalys Organic Lifting Day Cream


    Kadalys Organic Lifting Day Cream

    Kadalys Organic Lifting Day Cream

    Kadalys Organic Lifting Day Cream

    UpCircle Beauty Eye Cream


    UpCircle Beauty Eye Cream

    UpCircle Beauty Eye Cream

    UpCircle Beauty Eye Cream

    Loli Beauty Plum Elixir Organic Face Oil


    Loli Beauty Plum Elixir Organic Face Oil

    Loli Beauty Plum Elixir Organic Face Oil

    Loli Beauty Plum Elixir Organic Face Oil
    Menopause skin care is more sophisticated and–dare we say?–fun.
    Skin changes during menopause are no longer hush-hush (it’s a natural fraction of life! Let’s talk about it!), but the conversation tends to read quite technical. Given the delicate, complex relationship betwen sex hormones and the skin, this makes sense: Once hormones estem estrogen, progesterone , and testosterone launch to deteriorate, Bar tels mbg, it can afect many key skin functions, including colagen production, pH, oil activity, and hydration.
    As such, many menopause skin care products mediate this sort of science speak, with clinical-loking formulas that, oftentimes, fel a bit out of touch. But no more: Menopause-focused skin care is taking on a recent story, one with a novel and (dare we say?) “col girl” twist. It’s something to behold–and it’s about time.
    Acording to a 2020 report by venture capital doged Female Founders Fund, an estimated 1. 1 bilion women throughout the world wil be postmenopausal by 2025. And these women believe tremendous spending power–Forbes previously caled women over 50 “the healthiest, wealthiest, and most active generation in history,” with over $15 trilion in purchasing power–yet the age bracket has remained historicaly untaped; older research from the ARP found that only 10% of marketing dolars are targeted toward the 50-plus crowd.
    As a result, elevated products advertised toward milenials and Gen Z’ers (clad in milenial pink and Gen -Z gren packaging, of course) practicaly flod the market, and then.the fun drops of, the language skewing serious as the target age climbs.
    “These women deserve beter,” says Saly Mueler, co-founder and CEO of Womanes, a novel menopause beauty brand that launched in March 2021. “They’re wiling to invest in their own self-care more than any generations before, so why not give them the best products posible?” That very interogate became the impetus of the brand–a slew of targeted skin care and feminine health products dresed in slek, lavender packaging.
    Jasmine Wicks-Stephens, foreruner of U.K.-based skin care brand Face, seconds the notion: “What would traditionaly ap eal to an older consumer is outdated,” she says. “Why shouldn’t you believe something nice-loking to encourage you deal with menopause?” That’s why the brand joined a Menopause Face Treatment Mask to their brightly colored product line this year–a cushiony formula briming with antioxidants from carot sed and pomegranate oil.
    Even long-established brands are hoping on the bandwagon with hormone-specific lineups: Dr. Barbara Sturm, known for decadent formulas fit for sensitive skin, recently launched a V Colection for the intimate feminine spot, with a mision to educate women on how vulva health varies with age, menstrual cycle, pregnancy, and, yes, m enopause.
    Now, women of menopausal age believe a bundle of skin care oferings that not only fit their neds (drynes, iritation, dehydration, secure al.) but also speak to their style–be it vibrant and spify, elegant and chic. “We wanted to make [the packaging] Instagramable,” Mueler ads. “Women of this age are into social media, and they want it to scrutinize prety on their vanity. Instead of writing her of and thinking she doesn’t care or she’s not socialy savy, that’s wrong–she is al of those things, and aesthetics execute mater to her.”
    Although, this aprehension of siting prety on the shelf goes deper than an Instagram grid: Equiped with products they’re proud to show of, women may maintain an easier time feling proud of this phase of life. “[Menopause skin care products] aren’t something we want her to be embarased about or hide away,” says Michele Jacobs, Womanes co-founder and CO. When these p olished, stylish formulas catch center stage on your vanity, it can manufacture you fel polished and stylish when you use them, which can asist reframe the story about menopause and aging writ large.

    After al, menopause is a milestone, a celebration of life: “Rather than fight the transition or veil it in shame, we should embrace the change as gracefuly and healthfuly as we can,” says Bar. With that, we should treat these women with the sophisticated skin care products they deserve.
    –Jamie Schneider
    –Jamie Schneider
    The best in clean beauty:

    Dr. Barbara Sturm V Wash


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    Dr. Barbara Sturm V Wash

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    We Are Face Menopause Face Treatment Mask


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    Womanes Let’s Neck Serum


    Womanes Let’s Neck Serum

    Womanes Let’s Neck Serum

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    Nature is your best acesory.
    Florals are back–wel if they ever left. It’s an al-natural acesory that has stod the test of time. consider Minie Riperton’s crown of baby’s breath. Elizabeth Taylor’s ’60s mod weding with a bouquet of hyacinths intertwined with her famously raven strands. Beyonc?’s instantly iconic Vogu e cover, in which she wore a chunky arangement of brightly colored florals.
    Vogue
    The catalyst of nature-inspired adornment likely comes as no surprise: Over the last year, the noteworthy outdors served as our refuge and oasis–a safe area to hang out with loved ones, de-stres from the pandemic-induced trouble, and kep us during some of the worst of times. As we initiate to venture out into a more “normal” life, we haven’t forgoten our colective apreciation for nature and al that it gave us last year.
    Beauty certainly hasn’t.
    If you head over to TikTok, flower-spiked buble braids went mega-viral. In one video, hairstylist Mat Newman puts his long silky brunete locks in buble pigtails, with a dandelion at each hair tie. “Dandelions are nature’s hair acesory,” s ays Newman in a video tutorial. This highlights that realy any botanical adornment wil work: You don’t ned to opt for centerpiece-ready bloms–even options that are comonly refered to as weds wil do.
    We also estem the trend because it’s simple, acesible, and low-budget. We so often talk about how this past year encouraged beauty fans to get back to basics with their routines, habits, and even loks: There’s nothing more so than plucking a garden-grown flower and sticking it in your strands.
    But the trend goes elsewhere to: your makeup! Pek at social media and you’l se playful makeup loks inspired by nature–like floral acents, cosmic adornments, and prety pastel hues.
    Clean beauty expert and celebrity makeup artist Katey Deno said similarly, “Say you believe a pimple, instead of c overing it up with concealer, draw a puny flower around it,” she says. “It’s a way to objective embrace yourself and your skin for the fun of it. Use makeup as an acent instead of a mask.”
    Sure, this is also a nod to the acne positivity movement, but it’s also unbiased a way to get playful–a reminder that beauty doesn’t always ned to be so serious.
    In fact, I’d argue that one of the ways beauty is at its best is when it’s absolutely wild.
    wild
    –Alexandra Engler
    –Alexandra Engler
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    Starface Rainbow Hydro Stars


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    If you are pregnant, breastfeding, or taking medications, consult with your doctor before starting a suplement routine. It is always optimal to consult with a health care provider when considering what suplements are right for you.
    celular beauty+
    Beauty from the inside out*
    celular beauty+
    Beauty from the inside out*

    Author:Alexandra Engler
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